1. Data Controller
In compliance with Regulation (EU) 2016/679 (GDPR) and Organic Law 3/2018 (LOPDGDD), we inform you that the personal data provided through Sarahkeer.com will be processed by:
SK Beauty Europe, SL
Tax ID: B22445274
Address: Can Morera Xic, 08188 Vallromanes (Barcelona, Spain)
Email: atc@sarahkeer.com
2. Trademark ownership and commercial scope
Sarahkeer® is a brand owned by Sarahkeer International Trading Co LLC, based in Dubai, United Arab Emirates.
Brand ownership and commercial operations in the European Union are separate entities: the Sarahkeer.com and the contractual relationship with the customer in this area are managed by SK Beauty Europe, SL
When strictly necessary for logistical, contractual or brand management, third parties linked to Sarahkeer's operations may intervene, always with an appropriate legal basis and under the applicable guarantees.
3. What data do we process
We may process the following categories of personal data, depending on your interaction with the website:
- Identifying information: name and surname.
- Contact information: email, phone, postal address.
- Purchase data: products purchased, amount, payment method, incidents, returns.
- User account data: login credentials, order history, saved addresses.
- Customer service data: inquiries, messages, requests and complaints.
- Website browsing and usage data: IP address, online identifiers, web interaction, cookies and similar technologies.
- Data linked to reviews or ratings, when you participate in customer feedback systems.
We do not deliberately request special categories of personal data.
4. Purposes of the processing
a) Manage orders and purchases
To process your purchase, process payment, prepare the order, coordinate shipping, manage returns, incidents and after-sales service.
b) Manage your user account
If you decide to register, we will process your data to create and maintain your account, show your order history, and facilitate future purchases.
c) To handle inquiries and requests
When you contact us via email, form, or chat, we process your data to respond to your inquiry or manage your request.
d) Send commercial communications
We may send you commercial information, news, launches or promotions from Sarahkeer when there is prior consent or when regulations allow it within the framework of a previous commercial relationship.
e) Analyze website usage and improve the user experience
We use analytics, measurement, and performance tools to understand how the website is used, improve content, user experience, navigation structure, and business performance.
f) Manage reviews and ratings
If you participate in review systems, we may process your data to verify the authenticity of the opinion, manage its publication and moderation, and prevent fraud or duplicates.
g) Comply with legal obligations
We process certain data to comply with tax, accounting, consumer, security and data protection obligations.
5. Legal basis for the processing
The legal bases that legitimize the processing of your data may be:
- The execution of a contract or pre-contractual measures, when you buy a product or request associated services.
- Compliance with legal obligations, for example in tax, accounting, consumer or data protection matters.
- Your consent, when you agree to receive commercial communications, allow certain cookies or accept non-essential processing.
- Legitimate interest, where appropriate for purposes such as improving the service, preventing fraud, website security or reasonable management of customer relationships, always with respect for your rights and freedoms.
6. Recipients and processors
Your data may be shared with or accessed by third parties when necessary for the proper provision of the service, for example:
- Payment providers and collection gateways.
- Transport and logistics companies.
- Technology and hosting providers.
- Email marketing tools, CRM or customer service.
- Web analytics and measurement tools.
- Providers of verified review systems, if used.
- Legal advisors, management companies or providers when necessary.
- Public administrations, authorities or competent bodies, when there is a legal obligation.
With these third parties, where appropriate, the data processing agreements or suitable legal mechanisms required by the regulations will be adopted.
7. International Transfers
Some of the technology providers used by Sarahkeer may process data outside the European Economic Area.
When this occurs, Sarahkeer will take the measures required by data protection regulations to ensure an adequate level of protection, such as standard contractual clauses or other mechanisms valid at any given time.
8. Storage period
Your data will be kept for the time necessary to fulfill the purpose for which it was collected and, subsequently, for the periods required by applicable regulations or while legal liabilities may arise.
For guidance purposes:
- Order and billing information: for the legal tax and accounting periods.
- User account data: while the account remains active or until you request its deletion.
- Customer service data: for the time necessary to manage the query and any associated issues.
- Data for commercial communications: until you withdraw your consent or request to unsubscribe.
- Browsing data and cookies: as set out in the cookie policy and applicable settings.
9. User rights
You can exercise your rights at any time to:
- Access.
- Rectification.
- Suppression.
- Opposition.
- Limitation of treatment.
- Portability.
- Withdrawal of consent, when the treatment is based on it.
To exercise these rights, you can write to us at: legal@sarahkeer.com
Your request must reasonably identify you and indicate which right you wish to exercise.
Likewise, if you believe that your data has not been processed correctly, you can file a complaint with the Spanish Data Protection Agency (AEPD).
10. Commercial communications
If you subscribe to our newsletter or agree to receive marketing communications, we will use your contact details to send you information about products, news, launches, promotions or content related to Sarahkeer.
You can unsubscribe at any time via the link included in the communications or by writing to marketing@sarahkeer.com
11. Reviews and ratings
If Sarahkeer offers product rating or review systems, the data associated with those opinions may be processed for:
- Verify that the opinion is linked to an actual purchase, where applicable.
- Publish the rating on the website.
- Moderate offensive, false, or duplicate content.
- Prevent fraud and misuse.
If incentives are offered for participating in reviews, this will be communicated transparently and without influencing the nature of the review.
12. Cookies and similar technologies
Sarahkeer uses cookies and similar technologies for technical, analytical, functional and, where applicable, advertising purposes.
You can find more information about their use, configuration and management in our Cookie Policy.
13. Information Security
Sarahkeer applies reasonable technical and organizational measures to protect personal data against loss, alteration, unauthorized access or improper processing.
However, no internet transmission or technological system can guarantee absolute security.
14. Changes to this policy
Sarahkeer may update this Privacy Policy when necessary due to regulatory, technical, organizational or website operational changes.
The current version will be the one published on this page at any given time.